kənˈsju:mə n. 1 a
person who consumes,
esp.
one who uses a
product. 2 a purchaser of goods or services. øconsumer
durable a
household product
with a relatively long
useful life (e.g. a
radio or washing-machine). consumer goods goods put to
use by consumers,
not used in producing
other goods (opp. capital goods (see capital(1))). consumer
research investigation of purchasers'
needs and opinions. consumer
society a society in
which the marketing of goods and services is an
important social and
economic activity.